At Down South Lures, we believe in producing the finest quality soft plastic and topwater baits that are dedicated to the “skinny water enthusiast” of saltwater anglers worldwide.
Whether you are chasing Speckled Trout and Redfish on the pristine grass flats of the Lower Laguna Madre, or enjoy watching a Snook slam a topwater along a mangrove filled shoreline in Florida; we have what you are looking for.
Our Southern Shad line of soft plastic baits are offered in a
variety of proven fish catching colors. We have colors developed for stained and clear water
applications. The colors that are developed for clear
water have a semi-transparent colored tail and body. We
feel this gives the bait a more natural look. The opaque
colors were developed for fishing in stained water, thus giving
the bait greater visibility.
Down South Lures is a family run business that was inspired
to make their own line of fishing lures because of our love for
the coast and the great fishing that it offers. We are
conservationists at heart and believe that preserving the
coastal ecosystems is of great importance for future